We ensure quality and long-term reliability with a vertically integrated approach. We help solve design challenges and identify the best materials for your target application. Our expert capabilities enable us to meet your needs with our involvement in designing, machining, assembling and testing of your products.
- Major Responsibilities - Collaborate with Commercial Leadership and Key Account Managers to actively develop skills across the sales team for selling into the assigned markets.
- Actively participate in all Commercial Leadership team functions and partner with other department heads for joint development initiatives
- Develop targets and leads for the sales team to leverage into new opportunity qualification in line with Dexter’s business performance and growth expectations.
- Drive cross functional focus on new opportunities for Dexter design wins within the assigned markets.
- Mentor sales team on pricing optimization and pricing strategies to achieve Dexter’s business objectives.
- Research, segmentation, and analysis
- Utilize Voice-of-Customer (VOC) and other tools to aggregate market needs and identify prospects.
- Segment markets around actionable and achievable positioning strategies
- Perform competitive analysis inclusive of SWOT analysis.
- Monetize the benefits of Dexter’s technologies and capabilities against established market accepted solutions.
- Maintain professionalism and stay abreast of new developments through contacts with educational institutions, professional organizations, publications, trade shows and customers.
- Leads strategy deployment efforts for product/market and/or technology-based market initiatives.
- Recruit internally and develop a cross functional team as necessary to carry out the initiative.
- Set tactical direction for the team inclusive of defining the end state and associated performance metrics.
- Motivate and manage the performance of the team including tracking of task performance.
- Provide periodic updates to the Executive Management team as required about the progress of the assigned initiatives.
- Develop and deploy strategic market specific content.
- Partner with Marketing to create and deploy strategic market focused content in line with Dexter’s value proposition.
- Collaborate with sales to place market specific messaging and content to support targeted and hyper targeted advertising campaigns.
- Monitor lead development trends for impact and uses that data for continuous improvement of marketing campaigns.
- Manage market research efforts and market and competitive developments. Participate in annual marketing plan development, budget, and review.
- Market Performance
- Track and report out market performance against planned targets.
- Develop and measure ROI for market specific projects.
- Analyze channel performance and provide suggested improvements to ensure sustainable growth.
- Provide update to annual strategy for market performance.
Targeted Salary Range: $125,000-$130,000 depending on experience + variable compensation
Education and Experience
- BS in Business, Engineering or Marketing required with an MBA or equivalent experience preferred.
- -10 years of experience preferred in marketing management, sales management, or product management. Experience in Medical preferred.
- 5+ Years' experience in either Medical Marketing or Semi-Conductor Management/Business Development
- 5+ Years' experience marketing highly technical or custom products/services
- 5+ Years experience in Revenue Growth Responsibilities and outcomes
Knowledge/Skills/Abilities
- High degree of business understanding, and fluency in product applications and market segment knowledge.
- Strong general computing skills such as MS Office.
- Experience in industrial technical products, OEM engineered components, and value positioning preferred.
- Excellent oral, written and listening communication skills.
- Excellent technical report writing and presentation skills – including ability to appropriately present technical information to all levels of the organization.
- Excellent time management skills.
We offer a comprehensive benefits package, including Medical/Rx, Dental, Vision, Flexible Spending Accounts, Basic Life/AD&D (includes coverage for dependents 100% Company paid), Short-Term Disability, Long-Term Disability (100% Company paid), Supplemental Life/AD&D, 401(k) with Company match, tuition assistance after 1 year, paid time off, and 11 paid holidays.